Digital Marketing is at the peak of its popularity, we see brand promotions everywhere be it on the website that we visit or the social media platforms that are used by millions of users every day. It is more popular than ever due to the attention brands get from millions of people that visit different websites and use Social media platforms. Digital marketing uses some tools to promote brands on these websites and social media platforms. In this article, we will discuss the tools that are used in Digital Marketing.
What are Digital Marketing Tools?
Digital Marketing tools are systems, methods, resources or technology that helps marketing professionals in their work. These Digital Marketing tools are used by companies and marketing professionals to promote their brands on various websites and social media platforms through the use of the internet. These Digital Marketing tools perform the unique task according to the brand so they can reach more and more people.
Digital Marketing (Define)
Digital marketing is the promotion of brands to get the attention of potential customers through the internet and other modes of online communication. Social media marketing, Email marketing, Web-based marketing or advertising, use of text and multimedia for brand promotion are all part of Digital Marketing.
Top 10 Digital Marketing Tools
Following is the list of the top 10 Digital Marketing Tools that are used by marketing professionals and companies for the promotion of brands on various websites, social media platforms and Emails. Any individual can use these digital marketing tools to improve their website’s performance. Having these Digital marketing tools would improve your web presence, so explore them and let us know your experience.
Ahrefs is a Search Engine Optimization (SEO) tool that is used for link building, researching keywords, competition analysis, rank tracking. Most features of this tool are specifically designed for marketing professionals. The main goal of this SEO tool is to get higher Google Rankings.
SEMrush is an all in one tool that is suited for the improvement of the online visibility of the website. It also provides marketing insights. This tool generates reports that help professionals in various services such as Search Engine Optimization, Pay-per-click, Social Media Marketing, Research of keywords, Competitor research, Public relations, Campaign management, Content marketing and market insights.
Canva is an easy to use free graphic designing software that is used to design social media graphics without having a graphic designing experience. It is used to design graphics for various social media platforms and emails. It can be used to design cover photos for Facebook, make Branded images, makes Pinterest graphics, write reviews that stand out and make Instagram Stories.
Google Search Console
Google Search Console is a free service that is provided by Google that helps in monitoring, maintaining and troubleshooting a website’s presence in Google Search results. You do not need to sign up for the Search Console to get included in search results. It helps them understand how their website looks to google and how can they improve to make it look better. It alerts if Google encounters spam, Indexing and any other issues with the website. It also shows you sites that link to your website.
Mailchimp is an all in one platform that helps in management and communication with clients, customers and other potential parties. It is a marketing automation platform that is designed to help businesses to reach their potential market by using Emails. This tool focuses on good communication management. It provides power analysis of data and campaigns that are beautifully designed. It is a web-based application that can work in most web browsers so you don’t need to install any software on your computer.
Next, in the digital marketing tools list is Duplichecker. An important part of the content that we see on the websites is its uniqueness. A person does not want to see the same content again and again, that is where this tool steps in. It is an online plagiarism checker that can check parts of your content for duplicacy. It searches through the internet for the same line, phrase or paragraph in your content and provides the URL of those websites which have that same content. It is highly accurate and free.
Google Analytics is a web analysis service that gives you statistical and analytical tools for Serch Engine Optimization and marketing goals. It is used for tracking website activities, session durations, number of pages per session and bounce rates. Google Analytics is used for tracking website performance and collection of visitor insights. It helps in figuring out the main source of user traffic. Many small and medium retail websites use Google Analytics for identifying customer behaviour, which they use to improve their marketing campaigns, user traffic and retaining visitors.
Yoast SEO is a WordPress plugin that helps in better performance of a website in search engines like Google. It provides you with the tools which you can use to increase the quality of your content. It helps in improving the readability of your content so your content can match the highest quality of SEO. You can use Yoast SEO for free to access the most essential features but if you want to access all the features to maximize your SEO performance then you can upgrade to Yoast SEO premium.
Grammarly is one of the most popular Digital Marketing Tools, It is used to maintain the quality of the content. Grammarly uses algorithms to identify issues in the text and provide suggestions related to the content. It checks your grammar, spelling, how many words should you use, tone of the text, punctuation etc. Grammarly can also be used for checking plagiarism. Grammarly is free for checking and improving grammar, misspelt words, punctuation. But if you want your content to stand out you can go for Grammarly premium.
Another tool in the list of Digital Marketing Tools is Desygner. If you belong to the digital marketing field, you must be aware of the requirement of graphics. Whether it is a blog, YouTube video, or presentation, it is crucial to add appropriate graphics. We always need something that can accompany our ideas and help us present them in the way we have pictured them. Desygner is a great graphics tool that would enable you to create social media posts, banners, invitation cards, presentations, logos, etc. It has hundreds of images, icons, and elements. You can use this graphics tool for free and if you want to access more features then you can buy its premium plan.
So that was all about the top 10 Digital Marketing Tools, we hope you got to know all about these tools. Every tool has exclusive features that make it unique and useful in a way. If you want to know more about these tools you can visit their official websites. Please tell us what you liked about the article and things we can improve in the comment section. It will be highly appreciated.
Also Read: How to promote products online via social media.